Emarat and Crypto.com Sign MoU to Launch First Crypto Integration at Emarat Service Stations – a MENA Region First

Partnership to Also Feature Crypto.com Branded Emarat Station Under Project Landmark

May 8, 2025 – Emirates Petroleum Company PJSC (Emarat) and Crypto.com today announced an innovative partnership to enable cryptocurrency services at Emarat service stations via Crypto.com (subject to regulatory approval).

Emarat is a pioneering petroleum company with more than 155 service stations across the UAE. With Crypto.com, merchants can utilize crypto and digital asset services as part of their checkout solutions.

The partnership will see Crypto.com integrated at an initial 10 service stations, with plans to progressively expand the integration across the Emarat service station network.

Additionally, through Project Landmark—the first project providing naming rights for fuel stations in the world by Emarat, Crypto.com and Emarat will unveil the Crypto.com Emarat Service Station at Emarat’s Al Ameen Station in Al Wasl Road, a signature service station branded by Crypto.com and supported by the Crypto.com integration. This highlights future-focused collaborations and elevates brand presence through prime locations.  

“Today’s announcement is further testament to the UAE’s unwavering commitment to progression in the digital space.” said Alain Yacine, President of Middle East, Crypto.com. “The pioneering spirit of the country, centred on values of innovation and safety, which are shared by Crypto.com, has created a strategically important environment for our sector to grow. Today’s launch is part of our ongoing product expansion in the UAE and we look forward to building further from here.”

“Further enabling the utility of cryptocurrency is central to our vision at Crypto.com,” said Mohammed al Hakim, President of Crypto.com UAE. “The UAE is a cryptocurrency market leader, and we are excited to partner with Emarat, the region’s leading petroleum brand and serving tens of thousands of customers every day, in bringing digital assets into its next era.”

Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President – Marketing at Emarat, said:

“At Emarat, we are constantly exploring new frontiers in innovation and customer experience. This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand. Together, we’re bridging the gap between energy retail and emerging financial ecosystems.”

Crypto.com users and Emarat customers will be able to enjoy additional benefits of the partnership, having exclusive offers and a mutual promotional program to uplift customers’ experience. 

About Emarat

Emirates Petroleum Company PJSC (Emarat) is one of the UAE’s leading energy providers, established in 1980 to meet the nation’s growing energy demands. Emarat operates an extensive network of service stations across the UAE, offering high-quality fuel, convenience retail, and automotive services, alongside a comprehensive range of commercial fuel, natural gas, and lubricant products.

Emarat is committed to health & safety standards, corporate social responsibility, sustainability, and community well-being, aligning with the UAE’s vision for a sustainable future.

About Crypto.com

Founded in 2016, Crypto.com is trusted by more than 140 million customers worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com.